Japanese tourists get Greenland guidebook

For the first time ever, Japanese tourists can now read about Greenland in their own language in a newly published guidebook, according to Greenland Tourism and Business. In addition to Greenland, the book also covers the Faroe Islands and Iceland.

The Japanese sales representative for the three countries' national airlines was also part of the initiative to release the book, according to Lykke Geisler Yakaboylu, Greenland Tourism and Business’ marketing manager in Copennhagen.

‘We’ve long had a focus on Japan as a profitable market because the Japanese are particularly interested in the Arctic – specifically in the northern lights and dogsled tours, which makes Greenland an obvious destination,’ said Yakaboylu.

'So it's particularly gratifying that for the first time there’s a guidebook in Japanese, so Japanese tourists will not have to look exclusively to the Lonely Planet series, for example. Those are certainly good guide books, but they’re only published in English,’ she said.

Yakaboylu added that GTB’s project manager, Anders la Cour Vahl, has just been on a business trip to Japan to promote Kangerlussuaq as a winter holiday destination for selected Japanese travel agencies.